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Missoni uses TV commercials to reach mass audience for Target line
Missoni for Target video snapshot With only one week until the release of the Missoni for Target collection, the mass merchandiser and Italian designer have upped their marketing to now include a...
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Lessons for luxury brands from the Missoni for Target fiasco
Missoni for Target The marketing hype surrounding the Missoni for Target collection seems to have paid off. The collection is now being sold on eBay after most items sold out, despite Target’s Web site...
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Top 10 social media luxury marketers of Q3
Missoni for Target Almost every luxury brand has a Facebook page or Twitter account, but at this point it takes a little more than just showcasing campaigns or breaking the latest collection to get...
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Top 10 luxury marketing ideas in 2011
Tiffany's What Makes Love True app Between stock market inconsistency and spending frugality interspersed with random surges in spending, consumer behavior was almost untrackable in 2011. Therefore,...
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Missoni, Four Seasons partner for exclusive Hawaii experience
Missoni cabana at Four Seasons Resort Maui Italian designer Missoni is lending its distinct style to Four Seasons Resort Maui for two of the property’s poolside cabanas that will feature Missoni...
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Missoni extends aspirational line to China via ecommerce site
M Missoni spring/summer 2012 Italian label Missoni is using Shangpin.com as its exclusive Chinese retailer to tap into one of the fastest-growing luxury markets in the world. The high-end ecommerce...
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Is rural marketing worth it for metropolitan-focused luxury brands?
Burberry aims much of its efforts to metropolitan markets While luxury marketers continue to reach affluent consumers in top metropolitan areas via multichannel efforts, there are strategies to...
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Burberry, Missoni, Hermès and Tiffany & Co. – News briefs
Burberry spring/summer 2013 Today in luxury marketing: Burberry appoints Jan Heppe Burberry has named Jan Heppe president of the Americas. She succeeds Eugenia Ulasewicz, who served in the role for 15...
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Missoni taps digital content movement in site redesign
Missoni summer 2013 Many luxury fashion houses are refreshing their Web strategy to overlap content with commerce and are presenting site visitors with much of the engagement below the fold. Italian...
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Missoni, Lanvin, BMW and Aston Martin – News briefs
Missoni summer 2013 Today in luxury marketing: Missoni unveils new flagship concept Missoni has revamped its historic flagship on Via Sant’Andrea in Milan’s Golden Triangle luxury shopping district,...
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Valentino generates public awareness of philanthropic values
Valentino spring/summer 2013 Italian fashion house Valentino, along with other luxury marketers such as Missoni, Maserati and Bentley Motors, is partnering with the Cash & Rocket charity drive in...
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LVMH, Missoni, Christian Lacroix and Turkey – News briefs
LVMH's Moët Today in luxury marketing: LVMH acquires majority stake in Cova LVMH, the world’s largest luxury goods group, has bought a majority stake in Milanese coffee house Cova, once the haunt of...
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Estée Lauder, Rolex, Missoni and luxury homes – News briefs
Estée Lauder's Advanced Night Repair Today in luxury marketing: Estée Lauder sales rise 4.9pc The Estée Lauder Cos. Inc. posted stronger first-quarter sales and although profits rose only modestly,...
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Missoni shows collection in Tel Aviv to reach new audience
Missoni runway show in Tel Aviv Family-owned Italian fashion label Missoni expanded its audience by holding a runway show during Gindi Fashion Week in Tel Aviv, Israel. Missoni chose to present its...
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MissoniHome celebrates Italian cuisine with exclusive Eataly tablewares
Missoni tablewares for Eataly Family-owned Italian fashion label Missoni is looking to be part of consumers’ dining experiences through a MissoniHome collaboration with celebrity chef Mario Batali’s...
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Fendi, Missoni, Prada boost interior line awareness with Salone del Mobile...
Instagram image from Missoni Home furnishing trade show Salone del Mobile kicked off April 8 in Milan, with luxury fashion brands using the event as a platform to showcase their interior collections....
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Missoni seats consumers front row through charity auction
Promotional image for Missoni’s charity auction Italian fashion house Missoni is hosting an online charity auction for tickets to its next fashion show. Consumers can bid to win “first class seats” at...
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Missoni pays homage to founders, Brazil with charity auction
Missoni’s Make Kids Happy charity football Family-owned fashion brand Missoni is participating in a charity auction organized by Italian retailer Luisa Via Roma to benefit underprivileged children in...
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Madison Avenue hosts storefront museums for fashion houses
Madison Avenue Hermès, Dolce & Gabbana and Ermenegildo Zegna are among the brands participating in Madison Avenue Business Improvement District’s upcoming Fashion Heritage Week. From Oct. 20-26,...
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Missoni decorates Four Seasons Maui to share brand heritage
Missoni cabana at Four Seasons Resort Maui Italian fashion label Missoni is reaching consumers getting away from the cold in Hawaii with its first pop-up store and special decorations inside Four...
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